
The Balancing Act
by
Columnist Lynn Nichols
As
our nation makes the agonizing transition from "the
good times" to "the leaner times,"
Americans are being encouraged to go out and spend money
to bolster the economy. And on a recent outing, we
noticed that folks in the Valley seem to be taking this
advice. The stores are full and arms are heavy laden
with purchases. But how do those of us committed to
living a more simple life justify spending money to help
the economy?
The answer itself is simple. Look to your community.
Consider any purchases carefully. Then, if you must buy,
buy from people here in the Valley. Pick up groceries at
locally owned markets. Support local department stores
like Wilson's in Greenfield. Purchase books and
magazines from World Eye, Boswell's, Beyond Words,
Odyssey and many others. Buy apples and cider at farm
stands (and we have plenty of those). Find gifts for
your loved ones at shops owned by local artisans. Every
dollar you spend locally keeps our community strong and
vibrant. And, in the process, it strengthens our
national economy.
The
same can be said for travel and entertainment. Yes, I
know there are some good airfares available now (for
those of you brave enough to fly), but instead of
jetting off to some faraway destination, why not spend
the time exploring places closer to home? Go antiquing
in Shelburne Falls. Spend the weekend at a bed and
breakfast in one of the hilltowns. Visit Historic
Deerfield. Check out a new restaurant in Northampton or
Amherst. See a play produced by a local theatre company.
Support your local symphony orchestra or choral ensemble
by attending their next concert.
And
if your holiday plans call for travel outside the
Valley, consider utilizing the services of a local
travel agent to plan your trip. Like many businesses in
the travel and entertainment sector, they have been
severely impacted by recent events and could use a
boost.
The
economic livelihood of the Pioneer Valley is in our
control. Buy locally and help preserve everything that
makes our little corner of the world so special.
(Back
to Simply Living)
|