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The Balancing Act
by Columnist Lynn Nichols

As our nation makes the agonizing transition from "the good times" to "the leaner times," Americans are being encouraged to go out and spend money to bolster the economy. And on a recent outing, we noticed that folks in the Valley seem to be taking this advice. The stores are full and arms are heavy laden with purchases. But how do those of us committed to living a more simple life justify spending money to help the economy?

The answer itself is simple. Look to your community. Consider any purchases carefully. Then, if you must buy, buy from people here in the Valley. Pick up groceries at locally owned markets. Support local department stores like Wilson's in Greenfield. Purchase books and magazines from World Eye, Boswell's, Beyond Words, Odyssey and many others. Buy apples and cider at farm stands (and we have plenty of those). Find gifts for your loved ones at shops owned by local artisans. Every dollar you spend locally keeps our community strong and vibrant. And, in the process, it strengthens our national economy.

The same can be said for travel and entertainment. Yes, I know there are some good airfares available now (for those of you brave enough to fly), but instead of jetting off to some faraway destination, why not spend the time exploring places closer to home? Go antiquing in Shelburne Falls. Spend the weekend at a bed and breakfast in one of the hilltowns. Visit Historic Deerfield. Check out a new restaurant in Northampton or Amherst. See a play produced by a local theatre company. Support your local symphony orchestra or choral ensemble by attending their next concert.

And if your holiday plans call for travel outside the Valley, consider utilizing the services of a local travel agent to plan your trip. Like many businesses in the travel and entertainment sector, they have been severely impacted by recent events and could use a boost.

The economic livelihood of the Pioneer Valley is in our control. Buy locally and help preserve everything that makes our little corner of the world so special.

 

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